Our faces are not one dimensional, and our makeup shouldn’t be either. Traditional foundation is one product, one color. You slather it all over your face and in the process you eliminate all the dimension your face has. You’re diminishing your cheekbones and the other elements that bring lightness and darkness to your face. After foundation, you might go in with multiple products like contour, bronzer, and blush to bring dimension and color back to your face. It’s an effective process, but it’s also lengthy, expensive, and just plain complicated.
So how is IIID Foundation different? It’s still only one layer, but this time you’re only adding the light and dark colors exactly where they need to go. Highlight to highlight parts of your face, contour to bring shadows in, blush to liven you up, and illuminator to make your skin glow. It’s quick, it’s easy, and most of all–budget friendly! IIID Foundation takes the extra work out of your makeup routine. It simplifies everything–giving you more time to tackle the more important parts of your day.
The best part is you only buy the colors you need! Every compact is completely customizable. With magnetic tins, you fill and refill the compact as needed, buying a single color only when you need more. No wasted product (or money) ever!